Baskin-Robbins Brand Reel

The cherished ice cream brand partnered with ChangeUp to refresh its image while preserving its iconic 31-flavor legacy. With the extremely positive response received from the Jimmy John’s brand reel, this Inspire brand also requested a brand sizzle reel as part of the overall refresh deliverable to reveal to franchises and generate excitement for the brand rollout. The next step was to take what had been created for the North American identity and adapt it for an international market.