The new brand identity for Jimmy John's was launched in 2021 and ChangeUp needed a brand reel that would match the big energy of the design work they created. Though originally developed as a ChangeUp case study asset, this motion graphics work quickly gained attention from clients and design blogs, winning ChangeUp more motion graphics work and a ranked feature in Brand New’s Best Introduction Videos of 2021.
CREDITS
- Creative Direction:
Ryan Brazelton, Haley Kunka - Design & Storyboard:
Haley Kunka - Modeling & Animation:
Mark Gerlach - Music:
Aftershock by Arenas
