After the successful completion of the North American brand reel, Baskin-Robbins worked with ChangeUp to adapt the new visual identity and develop a new toolkit and launch reel for an international rollout. This adaptation introduced rich gradients as a primary visual element integrated into every touchpoint.
CREDITS
- Creative Direction:
Ryan Brazelton, Haley Kunka - Design & Storyboard:
Haley Kunka - Modeling & Animation:
Mark Gerlach - Music:
Soul Shaker by Reaktor Productions
