In the early part of 2023, I was lamenting the fact that I had not yet had the opportunity to use voronoi fracture at the forefront of a project. So I decided to animate an old college typography project that was the perfect candidate to experiment with fracture dynamics as a storytelling device - a graphic layout featuring a Tom Wolfe quote about structure and meaning.
By day, the Structuralists constructed the structure of meaning and pondered the meaning of structure. By night, Deconstructivists pulled the cortical edifice down. And the next day the Structuralists started again. Tom Wolfe: American Journalist, author of From Bauhaus to Our House
ORIGINAL POSTER
The original graphic exercise was a 10″×10″ typographic composition of the provided quotation with the option to use one photographic element of choice. The objective was to use type to visually communicate the idea of the quote.
Since design is inherently about structure, I emphasized the Deconstructionist's influence in the relationship by creating and arranging a “de-structuralism” headline and rotating the layout 45°. Masking a cracked concrete texture over top of the “de” increased the perceived weight of the two characters.
CREDITS
- SFX Sources:
Soundly, Video Copilot - Dust VFX Stock
Video Copilot - Miscellaneous:
Greyscalegorilla+ - Everything Else:
Mark Gerlach