This digital, meditative art piece evolved from an internal t-shirt design competition that ChangeUp held to celebrate Earth Day and to wear at the company's tree-planting, volunteer event. After completing my illustrative design for the shirt, I wanted to challenge myself to create the concept in 3d using native Cinema 4D tools and model assets - knowing that I wouldn’t be able to validate ChangeUp’s ROI on a plugin license purchase of INSYDIUM Fused or RealFlow for this single, non-billable project.
Though this wasn’t the winning design chosen for the t-shirt, the static 3d render that I included in my PDF, sparked interest in displaying a simple, animated loop of the floating island for ChangeUp’s Instagram account on the day of the holiday with photos of the volunteer event to appear the next day.
T-Shirt Design Contest
The entry requirement for the contest was to create an illustrative, 3-color design that contained the ChangeUp logo and the words “Earth Day”. My concept extruded the “upshift” rectangle of the ChangeUp logo into a landmass with a lake behind the “Up” and winding creek that ran forward from the lake into a waterfall that visually completed the descender of the “p”.
CREDITS
- Tree & Plants:
Turbosquid, C4D Library - Music:
Deep Green Forests
by MVM Productions - Water Sounds:
Soundly - Everything Else:
Mark Gerlach
