Zaxbys partnered with ChangeUp to reimagine their visual identity and restaurant atmosphere, crafting an immersive brand journey that resonates with today’s audience and brings their story to life at every touchpoint. We then enhanced some of that standout design work through motion desgin and photorealistic packaging renderings to use on the ChangeUp website.
CREDITS
- Creative Direction:
Ryan Brazelton,
Jake Broekema - Graphic Design
Jake Broekema
Lisa Nolte - Modeling & Animation:
Mark Gerlach - Animation of Sauce Icons:
David Zorob
