Vectren wanted to educate customers on their business shift to being a natural gas distributor and worked with Graphica to develop an integrated marketing campaign to introduce “Vectren Choice.” The strategy played out across TV, direct mail and a new microsite with a light-hearted, consistent explanation of Vectren as a distributor, and their suppliers as easy-to-select choices.
CREDITS
- Creative Direction:
Jeff Stapleton, Greg Simmons - Design & Storyboard:
Greg Simmons - Animation:
Mark Gerlach - Music:
from Audiojungle
