This animation was part of a larger series of infographic marketing endeavors by Graphica to showcase their knowledge of retail consumer demographics. “Millennials: Defined, Explained, Illustrated” was created to illustrate the unique Millennial generation and their influences on corporate marketing strategies (as observed in 2013).
Graphica partnered with AGI Studios to film a Millennial individual looking around and making natural poses from which the Graphica team could build an infographic video around. This was the first animated infographic from Graphica that did not have a static web counterpart. They would partner with AGI Studios again for the “Pet Ownership: The Magic of Me” video infographic.
CREDITS
- Creative Direction:
Jeff Stapleton - Graphic Design
Brent Presley - Animation:
Mark Gerlach - Videography:
AGI Studios - Key & Retouch:
Mark Gerlach - Music:
from Audiojungle