Client:
Knauf Insulation

2019 Knauf Brand Playbook

Design agency, GYRO, was completing brand work for Knauf and partnered with I & Eye Productions to develop an animated companion piece to the Knauf Brand Playbook, more specifically, the company culture section. Though we received initial storyboard direction from Gyro, Rob and I had a lot of creative license to bring these Knauf characters to life. I was responsible for the sections between 0:46 - 2:20.

CREDITS

  • Creative Direction:
    Michael Tittel
  • Design & Storyboard:
    GYRO
  • Editor & Sound:
    David Striet
  • Animation:
    Mark Gerlach, Rob Engel
animated gif of character celebrating a finished drawing animated gif of character spilling a drink
animated gif of soil being poured into a pot