Jason's Deli Brand Reel

The popular sandwich & salad brand partnered with ChangeUp to refresh its identity to better “celebrate what Jason’s Deli does best – serving honest-to-goodness food.” They also requested, as part of the overall refresh deliverable, a brand sizzle reel to reveal to franchisees and a logo transition animation they could post to social media.
 
As the brand identity refresh would launch before any of the new restaurant locations or remodels would be completed and photographed, I was also tasked to refine an exterior SketchUp model so ChangeUp would have an environmental design element to display on their website until a proper photoshoot could be completed.