“Discount Tire partnered with ChangeUp to design its first ‘Pit Pass’ location, and its accompanying visual identity, as part of an even larger initiative to transform how they served their customers.” After we also completed a motion graphic intro video for their internal 2021 Marketing Deck, Discount Tire also engaged us for the content that would live on the 5-monitor-array display inside the Pit Pass bay. The above animated photo is a sample from the longer loop.
CREDITS
- Creative Direction:
Jamie Cornelius, Marty McCauley - Graphic Design:
Jake Broekema - Animation:
Mark Gerlach - Environmental Design:
Emily Dontenville