Bricks & Clicks Infographic

This animation was part of a larger series of infographic marketing/new-biz endeavors by Graphica to showcase their knowledge & expertise in certain industries and markets. “Bricks & Clicks” was created to capture retail consumer shopping trends of 2013 and the challenges facing brick-and-mortar stores going forward.

Easy Storyboardin'

The infographics were originally created as static information-design showcases to be displayed on the Graphica blog and website. As the hierarchy of the content was already laid out, it made it an easy task to block out content for the animation without having to storyboard all the frames.